With E4 the “E” stands for entertainment. Programming includes Friends, ER, The O.C., Smallville, The Sopranos, What About Brian?, Desperate Housewives, 90210, Gilmore Girls, One Tree Hill, Scrubs, and British dramas such as Shameless, Hollyoaks, Skins and Nearly Famous. Some of the imports, e.g. The O.C., Ugly Betty and Desperate Housewives, are screened on E4 up to one week ahead of their Channel 4 broadcasts.

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